The right domain name plays a crucial role in establishing successful online presence for your business. Excellent for branding, a good relevant domain can also be a positive factor in optimizing the websites for search engines.\n\nTechnically, a domain name is the name board for your business on the internet. It translates the digits of an IP address that represent your website on the internet into a URL that the customers will remember. You might have read somewhere that domain names can be bought from domain registrars. But if you are serious about taking your business online, that is not enough.\n\nYou need a good, relevant domain that is brandable and search-engine-friendly at the same time. If you are wondering how to achieve that, Nick, chief analyst of the best website hosting providers over at hostingtribunal.com, curated a graphic with facts and tips on choosing domain names and their importance for online businesses.\n\nWhat You Need To Know Before Buying Domain :\nCheck Your Competitors Websites\nStart by studying websites similar to your business and check their domain names. This can give you a rough idea what to search for.\nBranding With Domain Name\nIf you are keen on branding your business on the internet, buying a domain that is easy to remember is the way to go. Avoid slang and complicated terms, and never buy a domain name that is too similar to an existing website, as this might have a detrimental impact on your branding.\nWhat TLD To Choose?\nGo for \u201c.com\u201d extension or other well-known extensions like .co, .net, or .org as most of the credible websites run on them. You can also choose country-specific extension if you don\u2019t plan to expand the business abroad.\nImpact Of Domain Names On SEO.\nWith 1.2 trillion searches per year, search engines play a crucial role on the internet. You don\u2019t want to underestimate that fact. For better results from search engines, it is always good to choose a domain name with the main keyword of your business niche in it.\n\nThese are just a few tips. Check out the infographic below to check the evolution, lifecycle, importance of a domain name and things to consider before buying a domain name\n\nHere is the list of things covered in the graphic:\n\n \tAnatomy of an URL\n \tEvolution of domain name system\n \tWhat are top level domains?\n \tThe life cycle of a domain\n \tThe growth of domain names as of 2018\n \t.com and .net trends\n \tTop domain name registrars\n \tImpact of domain names on SEO\n\nBrowse through the infographic and figure out what domain name works for you.