Google Play Store Feature Image is back. In May 2018, Google redesigned the Play Store, which led to fall in conversion by about 25-30% for majority of the apps listed on Play Store.\n\n\n\nIs it back or is it a bug?\n\n\n\nIt's not showing in all the devices. Google is probably doing an AB testing. \n\n\n\n\n\n\n\nThe feature graphic plays a vital role in driving user downloads on the Google Play Store. A research has shown that the feature graphic accounts for up to 30% of all conversions. The removal of the feature graphic could have a detrimental effect on apps that do not update their other creative assets (icon, screenshots and preview video) accordingly.\n\n\n\nIt's exciting that the feature graphic is back. \n\n\n\nLet's start AB testing to further improve conversions!! \ud83d\udd25\n\n\n\n\nhttps:\/\/twitter.com\/ankurshva\/status\/1116678171791769600\n\n\n\n\nThere's no confirmation from Google about this yet.